REAL ALE

The most commonly consumed alcoholic beverage in the UK is beer; fashion has dictated which particular type of beer has been the most popular with each generation. The original drink sold in an alehouse in the UK was obviously ale, what happened over time was that other forms of beer became more popular and eventually ale was no longer offered for sale. What replaced ale is a very dark beer known in the UK as "bitter".

In the mid 1970's a group of friends were having a discussion in a public house regarding the terrible state of the available beer; they realised that there had been a steady decline in the quality of available products and decided that something needed to be done. Shortly after CAMRA was born (Campaign For Real Ale) and publicans, brewers and wholesalers were approached and encouraged to re-introduce real ale as a mainstream product.

The return of real ale has added a new and intriguing facet to UK pub culture, there are now nationwide awards given to "real ale" pubs and these are taken extremely seriously. It is even possible to study the keeping of ale as a vocational subject and many a landlord has become famous within real ale circles because they have displayed a natural flair for keeping good beer.